For The Victory House of Lehigh Valley’s 40th anniversary, we created a media campaign that highlights the organization’s long-standing commitment to supporting unhoused veterans and the broader unhoused community. Our films challenge common misconceptions about homelessness, encouraging the community to take action.
We also produced videos featuring key financial partners and donors to showcase the organizations backing Victory House and inspire others to contribute. Executive Director Tom Carson shared the organization’s vision for the future, helping to build momentum for ongoing efforts to end homelessness.
In addition to fundraising content, we developed educational videos with resources for individuals facing mental health crises, rising medical expenses, or other challenges that could lead to homelessness. This campaign not only supports those currently in need but also aims to prevent homelessness before it happens.
Filmed & Directed by: Molly Pacheco & Brian Rashid
Edited by: Andres Ramirez
Sponsored by: The Victory House of Lehigh Valley, Neville Gardner & Linda Shay
Myth #1: Homeless people are lazy…
Brian's journey from homelessness to rebuilding his life through the Victory House program. He challenges the myth that unhoused individuals are lazy, highlighting the real barriers they face and the support needed to overcome them.
Myth #2: Homelessness is a choice…
Kevin’s journey through substance abuse and recovery, challenges the idea that homelessness and unemployment are choices. He shares how the widespread presence of alcohol led him into addiction, and how, with the right support, he was able to regain control of his life.
Future Visions: Multi-service Center
Led by Executive Director Tom Carson, Victory House plans to build a multiservice center offering medical care, case management, and essential resources. By addressing multiple needs in one place, it will create a clear path to stability and self-sufficiency.
Future Vision: Women’s Shelter
In response to community needs, Victory House, under Executive Director Tom Carson’s leadership, is launching a women’s program. This initiative will offer specialized support and resources, helping unhoused women regain stability and independence.
Future Vision: Tiny Home Community
Victory House, led by Executive Director Tom Carson, plans to create a tiny home community for residents transitioning out of homelessness. This initiative will provide stable housing for those who begin their journey at Victory House. To support this vision, contact Tom Carson to get involved.
Partnership with United Way
For decades, United Way, under the leadership of CEO Marci Lesko, has been a crucial financial partner for Victory House. Their ongoing support has played a key role in enhancing the organization’s ability to provide vital resources and services to those overcoming homelessness.
Partnership with Wilkes-Barre VA
For years, Victory House has benefited from a strong partnership with the Wilkes-Barre VA, working together to provide vital services to veterans experiencing homelessness. This collaboration has been instrumental in helping veterans regain stability and access the support they need to rebuild their lives.
Partnership with Windcreek
Victory House has enjoyed a valuable partnership with Wind Creek Resort and Casino, whose financial support has been essential in expanding services for individuals facing homelessness. This collaboration has helped provide critical resources, making a tangible impact on the lives of those working to regain stability
Partnership with Morning Star Rotary
For years, Morningstar Rotary has been a dedicated partner of Victory House, contributing both financially and through volunteer efforts. Their ongoing support has played a vital role in helping Victory House expand its programs and continue its mission to support those overcoming homelessness.
Educational Series Part 1:
Executive Director, Tom Carson provides the community with resources for those who are struggling with suicidal ideation or who are undergoing a mental health crisis.
Educational Series: Part 2
Executive Director, Tom Carson provides the community with resources for those who are navigating substance abuse issues.
Educational Series:
Executive Director, Tom Carson provides the community with resources for veterans who are experiencing homelessness or are in fear of becoming homeless.
Educational Series:
Executive Director, Tom Carson provides the community with resources for who are unhoused and facing pressing medical issues, as well as those who have unexpected and high medical expenses.